Gamification in eCommerce Apps

The number of online shopping is increasing everyday. As the competition is higher than ever, ecommerce app owners need exotic ways to keep their users more engaged and encourage them to purchase more online. 

Gamification is a modern way to make a platform intriguing for new users and turn them into repeat customers. Elements like points, rewards, personalized push notifications, etc. make the shipping experience fun. 

With gamification, you’ll notice more engagement with your storefront. You can offer multiple tasks to let them warm rewards. Customers spend more of their free time to enrich their personal profile in your app. And the more they remain in your store, the better chance they’ll purchase something. 

The key purposes of gamification in ecommerce apps are retention and engagement. It’s tough to make users not switch from your app and remain loyal to your services. A recent study from Shopify says that the best result from gamification can increase sales up to 3x than before. 

So, today, let’s discuss everything about gamification ecommerce apps for business. 

Why Gamification Works for eCommerce

Game features motivate users to act more or get involved with several activities in a software. The motivation behind constant activities can be reward expectations, personalized offers for loyalty, etc. in short, you need to make the customers feel valued for conversion. 

Minimalist gamification in ecommerce apps for single or multivendor stores can drive conversions with repeat sales. Modern gamification aligns with people’s thoughts properly. The tactics work on activities that can hook all the focus into one single platform. Proper gamification for ecommerce can be a part of a customer engagement strategy naturally. 

Common Gamification Mechanics

Gamification isn’t only about collecting reward points and fulfilling targets with activities. There are various examples of gamification in businesses with diverse goals. The core objective here is to increase interaction with your visitors through the platform features. 

Below are some B2C and B2B customer engagement ideas with gamification. 

Points, Tiers & Progress Bars

The most basic way to retain customers is offering points for buying and reviewing products after purchases. A certain amount of points will unlock rewards or benefits like free delivery, buy-1-get-1, gift voucher, etc. 

Another benefit of the points program is you get to track your users’ activities properly. You can push your visitors to come back to your platform everyday and spend a certain amount of time to reach a higher tier in the loyalty program. 

Spin-to-Win / Scratch Cards / Instant Win

Lottery-based rewards are more fun and engaging than collecting reward points. You don’t have to work hard to participate in these events. All you have to do is stay active in the mobile apps. 

Instant rewards come with quick thrills that can even motivate people who haven’t won any rewards to participate next time. As the store owner, you can set the lottery algorithm to let the new subscribers win at least a small reward to make them dedicated to your platform. 

Insta-rewards work great for quick sales gamification software to boosts. Coupon usage rate indicates how many wins lead to purchases. CPA of campaigns helps calculate cost efficiency.

Quizzes, Interactive Product Finders & Rewards for Discovery

Quizzes guide users to products that match their preferences. Completing one earns a coupon or points as incentive. Interactive finders make discovery engaging and personalized. Rewards for discovery push exploration of new items. Quiz completion rate measures how many finish the process. AOV uplift for quiz users shows higher spend from recommendations.

This mechanic turns browsing into a game that benefits both sides. Users get tailored suggestions while stores increase sales through targeted offers.

Badges, Achievements & Social Proof

Acknowledgement can boost the morale of users. You can give profile badges for the first purchase, 100 successful purchases, a specific number of verified reviews, etc. 

People often race for achievement successes. Users tend to enrich their buyers’ journey with badges and social proof. Social sharing of these badges from user’s personal accounts will motivate others to join your community and start using your apps. This can be a passive referral without any investment.

Challenges, Streaks & Daily/Weekly Missions

Challenges set tasks like daily logins or weekly buys for rewards. Streaks build habits by rewarding consecutive actions. Missions give specific goals to complete over time. Habit-forming mechanics raise session frequency. Day-1/7/30 retention improvements show sustained use. CleverTap examples illustrate these in action for apps.

Brands see better involvement when missions align with user routines. Adjust reports on patterns that drive long-term loyalty.

Social Buying & Group Discounts (Social Gamification)

Group buys let friends team up for lower prices on items. Social sharing rewards spread the word for bonuses. Community discounts build group involvement. Viral coefficient measures spread through networks. Referral rate tracks new users from shares. Pinduoduo uses this style for massive growth in social commerce.

This approach turns shopping into a shared activity. Vogue Business covers how it drives engagement in markets.

Business Goals & Which Mechanics Fit Each Goal

As the ecommerce store owner, you need to set clear targets before integrating gamifications. The goals will determine what type of game features on which scale you need to implement in your platform. 

From this table above, you can understand the correlations between specific tools and goals. 

UX & Design Principles for Ethical, Effective Gamification

Yes, you need to focus on your app’s UI and UX before adding gamification in your shopping app. 

Gamified UX is a bit different from the linear options. You need to select the type of gamification, retouch the UI and other brand identities, and collaborate everything with a streamlined process to offer a seamless buyers’ journey. 

You should also work on creating policy and terms pages that will describe everything about the reward policies of your ecommerce mobile app. Set the rules properly that sound fair to everyone. 

Make sure the latest add-ons like lotteries, reward coins, etc., are easily accessible from the platform. You can also add tutorials for the new visitors to understand the gamified features in your mobile app. 

Apart from the generic gamification and walkthroughs, you can add popups that will always notify users about the rewards to milestones. And make sure the CTAs are perfectly visible to everyone. 

Last but not least, translate important pages in multiple languages if you want to operate your business in multiple locations. 

Technical Implementation: How to Add Gamification to Your eCommerce App

First of all, choose paths based on resources to add your preferred features. Gamification starts with planning data flows. Use plugins to connect your existing system with the latest gamified features easily. But make sure the plugins you’re using are letting you track progress of the campaigns as well. 

You can use no-code app builders to elevate the development speed. For example, using BuideCom will let you efficiently create popups or push notifications without writing a single line of code. But if you go for custom app development, you might get deeper control over the whole function. 

Now, create data models that include user details, points records, and rewards lists. Automated events will trigger or activate features like spins on login. Make sure the processing occurs in real-time. 

Measurement: Metrics, A/B Tests & ROI Calculation

You need to track the performances of your new gamified features in ecommerce apps. It will help you to understand how much value your features are making. From primary metrics like daily active users to retention rates, you need to keep an eye on everything. 

• Conversion rate measures sales from visits

• AOV checks spend levels

• LTV estimates long-term value. 

• Redemption rate explains reward use

• Churn tracks lost users

A/B testing is very crucial as it compares groups with and without gamification options. The best practice is to A/B test gamified cohorts against control groups. 

For example, if a campaign with daily missions generates 20% more orders while program costs remain stable, ROI becomes easy to calculate. The formula is simple: incremental revenue minus program cost, divided by cost.

This table lists key indicators with targets.

Legal & Ethical Considerations

Rules vary by area, so check them early. Gamification compliance avoids issues with chance-based offers. Sweepstakes rules demand no purchase for entry. Data privacy gamification requires consent for tracking.

Red flags include hidden odds or forced buys. Review with legal teams on lotteries. Disclose expiry dates clearly. Follow GDPR for data storage. States have specific bonding needs for large prizes. Ensure equal treatment for all entrants. Get consents for behavioral data.

Common Mistakes & How to Avoid Them

Overusing chance games leads to fatigue. Limit them to special times. Poor reward costs eat profits. Crosscheck your strategy to ensure uplift covers expenses.

Confusing interfaces also frustrate users. Test designs for clarity before deployment. Ignoring metrics hides problems. Set up tracking from the start.

Gamification mistakes include no pilots. Run small tests first. United rewards waste effort. Link them to profitable steps. Vague messages are confusing. Use simple words always.

How BuildeCom Helps You Add Gamification to Your WooCommerce App

BuildeCom serves as a no-code app builder for WooCommerce stores. You drag and drop to create mobile apps fast. This platform makes adding game features simple without developers. BuildeCom gamification integrates loyalty and pushes. WooCommerce app gamification becomes easy with built-in tools.

Push notifications deliver reward alerts instantly. Sync with coupons for seamless redemptions. UI modules like banners and popups set up quickly. Deep links guide users to missions. Analytics integrations track performance.

Start by designing missions in the builder. Wire them to WooCommerce plugins. Configure pushes and test A/B. 

Start a free trial in BuildeCom today.

FAQs

Does gamification really increase sales?

Yes, it raises sales through higher engagement. Adjust examples confirm conversion boosts.  

What are cheap ways to start gamification?

Begin with spin wheel popups for discounts. Add points for sign-ups and reviews. Use daily missions for logins. These need little setup and drive quick wins. 

How do I measure success?

Track DAU/MAU for activity. Check retention rates and conversion. Measure incremental revenue from features. Use A/B tests for comparisons.

Are there legal risks?

Sweepstakes laws vary by state. Privacy rules require consents. Avoid lotteries with no purchase needs. Review with lawyers to stay safe. 

Can I add gamification without dev resources?

Yes, BuildeCom offers no-code drag-and-drop for WooCommerce. Integrate features easily. Build apps with game elements fast.

Final Thoughts

Gamification acts as a strong tool for eCommerce when matched to KPIs and done fairly. It lifts engagement and sales through fun interactions. 

Start with small pilots and A/B tests. Measure results then grow what works. 

If you find your WooCommerce mobile app customization difficult, then you should try BuildeCom today, a no-code, drag-and-drop app builder that won’t require you hiring professional developers. 

Click here to see plans.